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Trivago

Trivago

Trivago is the globally leading hotel meta search platform with over 20 million visitors a month in 37 countries.

Travelers find the ideal hotel for the best price on www.trivago.com. trivago is the world’s largest online hotel search site, comparing rates from over 900,000 hotels on over 250 booking sites worldwide. trivago integrates over 180 million hotel ratings and 14 million photos in order to make finding the perfect hotel easier for users. Over 80 million visitors per month find their ideal hotel by using trivago’s various filters. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 55 international country platforms in 33 languages.

Trivago N.V., often referred to as trivago, is a German multinational technology company specializing in internet-related services and products in the hotel, lodging and metasearch fields. Trivago was the first hotel search engine in Germany, and is one of the fastest growing companies in Germany, with profitability doubling since 2008.

About trivago

  • One of the world’s largest platforms for hotel searches
  • Website: trivago.com

Goals

  • Establish trivago as a global brand for hotel search
  • Expand long-tail search coverage in all markets at scale
  • Drive traffic at a profitable cost-peracquisition (CPA)

Approach

  • Create Dynamic Search Ads (DSA) campaigns for all markets
  • Use category recommendations
  • Use conversion-based automated bidding

Results

  • Up to 140% higher clickthrough rate (CTR) on

search terms for DSA vs. original ads

  • Significantly lower CPAs for established markets
  • Significant conversion gains in newer Markets

1

Trivago compares and structures the offers of over 670,000 hotels from more than 180 hotel booking sites in order to provide the user with the best offer.

2

Images, detailed descriptions, and more than 30 million traveler reviews from various websites as well as trivago’s own community create a comprehensive rating for the user and facilitate the hotel decision.

3

4

Each Hotel on trivago is presented with a multitude of information about:

  • Price
  • Number of person
  • Pictures
  • Key facts

5

The content on trivago is „produced“ primarily through community members

6

Trivago community

  • Content breadth
  • Content depth
  • Feedback
  • User experience

The case study is developed in two steps – focus currently on phenomenon description and base theories

7

A superior product is the key competitive advantage in the online business environment

8

Source:

 

Written by:

  • Katarzyna Blusiewicz
  • Radoslaw Andrzejewski
  • Mihaela Stefan
Mihaela Stefan
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