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WhatsApp

WhatsApp

With WhatsApp, you’ll get fast, simple, secure messaging and calling for free, available on phones all over the world.

Features:

  • Message your friends and family for free. WhatsApp uses your phone’s Internet connection to send messages so you can avoid SMS fees.
  • Keep in touch with the groups of people that matter the most, like your family or coworkers. With group chats, you can share messages, photos, and videos with up to 256 people atonce. You can also name your group, mute or customize notifications, and more.

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Security

WhatsApp’s end-to-end encryption is available when you and the people you message use the latest versions of our app. Many messaging apps only encrypt messages between you and them, but WhatsApp’s end-to-end encryption ensures only you and the person you’re communicating with can read what is sent, and nobody in between, not even WhatsApp. This is because your messages are secured with a lock, and only the recipient and you have the special key needed to unlock and read them. For added protection, every message you send has its own unique lock and key. All of this happens automatically: no need to turn on settings or set up special secret chats to secure your messages.

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WhatsApp  was founded in 2009 by Brian Acton and Jan Koum, both veterans of Yahoo. A cross – platform instant messaging application that allows iPhone, BlackBerry, Android, Windows Phones and Nokia smartphones. Users to exchange text, image, video and audio message for free.

How to use WhatsApp !                  

  • Download WhatsApp
  • Launch the app from your smartphone
  • Manage your Favorites.
  • Change your status
  • Invite friends
  • Start a chat
  • Wait for your message to be delivered to your friend’s phone
  • Manage your chats
  • Change your settings

 

Characteristics of WhatsApp

  • Use & Benefits is immediately obvious
  • Enhanced through interaction
  • Appeals to people’s existing networks
  • Encourages interactions Quality & benefits result in strong retention

 

Functions of WhatsApp

  • Do not automatically
  • Download the content
  • Save conversation
  • Install to emoticons
  • The enigma of double check

 

Advantages of WhatsApp Service:

  • Is completely free
  • Very easy to use
  • Do not have any advertisement on display screen.
  • Automatically imports the contacts
  • Share location, photos & status
  • Unlimited message

 

Disadvantages of WhatsApp:

  • Support only Smart phones
  • Access to Internet
  • Cannot call using this app to your friends for free
  • Your profile picture is visible to every person having your contact number

Whatsapp Key Stats:

  • WhatsApp Inc raised $250,000 in seed funding on October 2009 (Source: Crunchbase)
  • Series A funding from Sequoia Capital of $8m in April 2011 (Source: Crunchbase)
  • Series C funding by Sequoia Capital in July 2013 at $50m (Source: Crunchbase)
  • As of September 2015, the app has 900m active monthly users (Source: USA Today)
  • It was acquired by Facebook in February 2014 for $19bn (Source: Statista)
  • It’s average user value is $42 (Source: Statista)
  • Citigroup has forecast that WhatsApp could generate revenue of $1bn by 2017 (Source: Barrons)
  • India and South Africa are top markets for WhatsApp (Source: GlobalWebIndex)
  • The average WhatsApp user sends 1,000 messages per month (Source: Mashable)
  • As of 2015, WhatsApp is nearing one billion users. According to Statista, it took WhatsApp only 21 months to go from 200m to 700m users. Facebook took 25 months to reach the same goal.

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The messenger enjoys great popularity in India with a 96% reach, followed by Malaysia (89%) and Indonesia (41%).

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Conclusion:

  • Whatsapp is a great application that provides you with the best benefits that an internet messaging app can provide you.
  • You can easily send enough unlimited messages to your Whatsapp friends.
  • This could have been even better, if the app would have provided you with the facility to send unlimited messages through out the country or world for free to any number.

 

Sources:

  • https://www.whatsapp.com/faq/
  • pictures: http://www.businessofapps.com/whatsapp-revenue-and-usage-statistics/

 

Written by:

  • Mihaela Stefan
  • Roksana Kupiec
  • Peter Hegyes

 

Mihaela Stefan
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